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选择正确的数字标牌位置

大家都反复听到过这句话：地段，地段，还是地段。尽管这句话是地产大亨们的标志性口头语，它也同样可以决定数字标牌战略的成败。不论内容多么有趣、有创意或引人注目，只有被看到它才能发挥真正效果。 ……

数字标牌网络安全的三个方面

这对数字标牌网络安全来说极其重要。因为有些屏幕将会在指定时间面向成千上万的观众, 即使一分钟的不适当内容都将让您头痛不已 ……

BroadSign Core Version 12.0 – Scale Your Network and Access New Revenue Streams

There is no doubt that it is an exciting time to be part of the digital out-of-home (DOOH) industry ……

数字户外媒体程序化交易平台SSP整合的四大基础要素

随着程序化购买正式入驻数字户外媒体市场，整个行业不禁自问：如何才能正确使用这一方式？ ……

3 Main Takeaways From DSE 2017

With what seems like the blink of an eye, DSE 2017 has come and gone. We had a great time catching up with clients both old and new, attended many panels and presentations, and caught a good glimpse of where the DOOH industry is headed ……

Increase your DOOH Sales with BroadSign Serv Direct

In a technology-driven business, there is often a subtle paradox between sales and tech operations. While one team follows the “customer is always right” mantra and is driven to make the sale, the other is looking at the practical abilities of current technologies and inventory availability. Now, what happens when these two approaches aren’t in harmony? ……

Building a Successful and Passionate Career – An International Women’s Day Interview with CFO Dana Tunks

Here at BroadSign, we are fortunate to have talented, passionate and driven women on our team, like our CFO, Dana Tunks ……

Backstage at BroadSign: The “IT” Crowd

To many of us, IT teams function in a mysterious world of wires and technology. As machine whisperers, they calmly address every technical need and solve even the most ……

DOOH Sales: Say “No” to Spreadsheets

Media planning and buying is an integral part of the advertising industry. Without this process, publishers would have no content and advertisers would have no place to publish ……

Increasing the Relevancy of Digital Out-of-Home with Dynamic Content

One year ago, a WCRS digital out-of-home ad campaign created for Women’s Aid received the prestigious Gold Cannes Lions Award and had the entire advertising and DOOH industry abuzz. ……